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Unblu Integration Is Live for All CU*Answers Customers

Community First Federal Credit Union (CFFCU) becomes CU*Answer’s first credit union customer to go live with the Unblu CU*BASE integration.

Unblu is now available as an integration for new online and mobile products on the CU*Answers CU*BASE platform. CU*Answers is a Credit Union Service Organization (CUSO) that offers a broad range of software solutions and web products to a network of credit unions. 

Including the Unblu integration into our product offering will further empower our client credit unions and business partners to deliver on our collective mission to serve members.

CU*Answers CEO Geoff Johnson

With the Unblu integration, credit unions can integrate digital channels and conversational tools—such as Conversational AI, Video & Voice, Co-Browsing, and more—onto their digital assets to facilitate a more seamless member service experience.

“As a CUSO, CU*Answers shares the same commitment to member experience and financial literacy as credit unions,” said CU*Answers CEO Geoff Johnson. “Including the Unblu integration into our product offering will further empower our client credit unions and business partners to deliver on our collective mission to serve members.” 

The benefits of this partnership are already evident. Thanks to the Unblu-CU*Answers agreement, Community First Federal Credit Union (CFFCU) has implemented Unblu’s Live Chat and Co-Browsing tools into their digital member service experience. 

Live Chat is a message-based channel that can help agents to address member inquiries, whether related to account management, loan applications, financial advice and guidance, or beyond. As the channel is more efficient than traditional, it empowers agents to serve multiple members at a time and achieve higher, more satisfactory resolution rates. 

For instances that require greater support, CFFCU representatives can turn to Unblu’s Co-Browsing tool, which empowers both parties on a call to view, interact, or collaborate on documents, web pages, or more in real time. 

“We believe our business relationship with CU*Answers represents incredible value for credit unions, who can now provide the experience that members both expect and deserve,” said Normand Tessier, RVP Sales North America at Unblu. “The partnership with CFFCU is an excellent example of this and we look forward to seeing the impact we can have in empowering other credit unions.”

For more information about this partnership, please contact us at

About CU*Answers

CU*Answers is a nationally recognized Credit Union Service Organization (CUSO) located in Grand Rapids, Michigan. CU*Answers is dedicated to providing high-level service to clients and business partners through technical teams that offer software solutions and web products and managed services teams that assist clients in maximizing the value of their core processing investment.

About Community First Federal Credit Union (CFFCU)

Community First Federal Credit Union is a member-owned financial institution based in Michigan, that has been serving its community since 1985. With a commitment to providing exceptional service and competitive financial products, CFFCU aims to help its members achieve their financial goals and improve their financial well-being. 

About Unblu

Unblu is a leading Conversational Engagement Platform that’s fine-tuned for the financial services industry. Centered around three pillars – text-based communication, video & voice, and visual collaboration – Unblu helps retail banks, wealth management firms, and insurance companies to provide more convenient and efficient customer service experiences that are also secure and compliant. 

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